{"id":8341,"date":"2022-08-05T12:59:07","date_gmt":"2022-08-05T11:59:07","guid":{"rendered":"https:\/\/telecomkh.info\/?p=8341"},"modified":"2022-08-05T12:59:07","modified_gmt":"2022-08-05T11:59:07","slug":"global-smartphone-shipments-fall-9-in-q2-2022-as-economic-headwinds-blow","status":"publish","type":"post","link":"https:\/\/telecomkh.info\/?p=8341","title":{"rendered":"Global smartphone shipments fall 9% in Q2 2022 as economic headwinds blow"},"content":{"rendered":"<p><strong>Worldwide smartphone shipments fell 9% year on year in Q2 2022. Demand has started to wane following economic headwinds and regional uncertainty<\/strong><\/p>\n<p>Samsung took first place with a 21% market share as it strengthened its low-end A series supply. Apple came second with a 17% share as the iPhone 13 remained in high demand. Xiaomi, OPPO and vivo continued to struggle in China, suffering double-digit declines to take 14%, 10% and 9% market shares respectively.<br \/>\n\u201cVendors were forced to review their tactics in Q2 as the outlook for the smartphone market became more cautious,\u201d said Canalys Research Analyst Runar Bj\u00f8rhovde. \u201cEconomic headwinds, sluggish demand and inventory pileup have resulted in vendors rapidly reassessing their portfolio strategies for the rest of 2022. The oversupplied mid-range is an exposed segment for vendors to focus on adjusting new launches, as budget-constrained consumers shift their device purchases toward the lower end.\u201d<br \/>\n\u201cFalling demand is causing great concern for the entire smartphone supply chain,\u201d said Canalys Analyst Toby Zhu. \u201cWhile component\u202fsupplies and cost pressures are easing, a few concerns remain within logistics and production, such as some emerging markets\u2019 tightening import laws and customs procedures delaying shipments. In the near term, vendors will look to accelerate sell-through using promotions and offers ahead of new launches during the holiday season to alleviate the channel\u2019s liquidity pressure. But in contrast to last year\u2019s pent-up demand, consumers\u2019 disposable income has been affected by soaring inflation this year. Deep collaboration with channels to monitor the state of inventory and supply will be vital for vendors to identify short-term opportunities while maintaining healthy channel partnerships in the long run.\u201d<\/p>\n<p><span style=\"color: #999999;\"><em>Above, photo by Jonas Leupe on Unsplash<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Worldwide smartphone shipments fell 9% year on year in Q2 2022. Demand has started to wane following economic headwinds and regional uncertainty Samsung took first place with a 21% market share as it strengthened its low-end A series supply. Apple came second with a 17% share as the iPhone 13 remained in high demand. Xiaomi, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/telecomkh.info\/?p=8341\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> \u00abGlobal smartphone shipments fall 9% in Q2 2022 as economic headwinds blow\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":8342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[32],"tags":[],"_links":{"self":[{"href":"https:\/\/telecomkh.info\/index.php?rest_route=\/wp\/v2\/posts\/8341"}],"collection":[{"href":"https:\/\/telecomkh.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomkh.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomkh.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomkh.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8341"}],"version-history":[{"count":1,"href":"https:\/\/telecomkh.info\/index.php?rest_route=\/wp\/v2\/posts\/8341\/revisions"}],"predecessor-version":[{"id":8343,"href":"https:\/\/telecomkh.info\/index.php?rest_route=\/wp\/v2\/posts\/8341\/revisions\/8343"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/telecomkh.info\/index.php?rest_route=\/wp\/v2\/media\/8342"}],"wp:attachment":[{"href":"https:\/\/telecomkh.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomkh.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomkh.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}