{"id":23899,"date":"2026-02-04T17:54:59","date_gmt":"2026-02-04T16:54:59","guid":{"rendered":"https:\/\/telecomkh.info\/?p=23899"},"modified":"2026-02-04T17:54:59","modified_gmt":"2026-02-04T16:54:59","slug":"new-ericsson-consumerlab-report-addresses-csp-differentiated-connectivity-questions","status":"publish","type":"post","link":"https:\/\/telecomkh.info\/?p=23899","title":{"rendered":"New Ericsson ConsumerLab report addresses CSP differentiated connectivity questions"},"content":{"rendered":"<p><strong>New Ericsson ConsumerLab research provides fresh insights for communications services providers (CSPs) into the views of smartphone consumers on differentiated connectivity, including their willingness to embrace offerings and how such offerings impact customer loyalty<\/strong><\/p>\n<p>More than 43,000 smartphone consumers (of which 34,000 are regular 5G users) aged between 15 and 69 were polled for the research between June and August 2025, spanning 27 markets globally.<br \/>\nThe related findings are highlighted in the latest Ericsson ConsumerLab CSP-targeted report \u2013 called Winning in the Market with Differentiated Connectivity Offerings. The report pools the research to address question areas CSPs have as part of their differentiated connectivity considerations.<br \/>\nJasmeet Singh Sethi, Head of Ericsson ConsumerLab, says: \u201cGrowing numbers of consumer service providers around the world are launching differentiated connectivity offerings. This ConsumerLab report outlines what service providers can do to capitalize on the willingness of consumers to opt for guaranteed network performance in key moments.\u201d<\/p>\n<p><strong>The focus areas cover:<\/strong><br \/>\n\u2022 What is the upside of moving toward differentiated connectivity for service providers?<br \/>\n\u2022 The research looks at current user connectivity experiences, perceptions, and interest in guaranteed network performance.<br \/>\n\u2022 Beyond ARPU increases, what findings support the launch of differentiated connectivity?<br \/>\n\u2022 How differentiated connectivity boosts brand equity and brand perception.<br \/>\n\u2022 What can be done to drive the uptake of differentiated connectivity, and is it a given that uptake will be smooth?<br \/>\n\u2022 A look at the awareness of differentiated connectivity among smartphone users and if \u2018off the shelf\u2019 services meet expectations.<br \/>\n\u2022 How can differentiated connectivity help service providers compete in the market, and what are the key routes to market for it?<br \/>\n\u2022 How differentiated connectivity can compete and protect against low-pricing competition.<br \/>\n\u2022 Will service providers need to leverage differentiated connectivity to prepare for the next wave of apps and devices, or is it only needed for today\u2019s use cases?<br \/>\n\u2022 A look at the adoption and use of AI-native apps and devices, such as AI agents that demand network assurance.<\/p>\n<p><span style=\"color: #ff6600;\">The markets surveyed for the research were: Australia, Brazil, Canada, Chile, mainland China, France, Germany, Greece, India, Indonesia, Ireland, Italy, Japan, KSA, Malaysia, Mexico, Philippines, Qatar, Singapore, South Korea, Spain, Sweden, Taiwan, Thailand, UAE, the UK, and the U.S.<\/span><\/p>\n<p><span style=\"color: #999999;\"><em>Above, image credited to Ericsson<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Ericsson ConsumerLab research provides fresh insights for communications services providers (CSPs) into the views of smartphone consumers on differentiated connectivity, including their willingness to embrace offerings and how such offerings impact customer loyalty More than 43,000 smartphone consumers (of which 34,000 are regular 5G users) aged between 15 and 69 were polled for the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/telecomkh.info\/?p=23899\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> \u00abNew Ericsson ConsumerLab report addresses CSP differentiated connectivity questions\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":23900,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[32],"tags":[],"_links":{"self":[{"href":"https:\/\/telecomkh.info\/index.php?rest_route=\/wp\/v2\/posts\/23899"}],"collection":[{"href":"https:\/\/telecomkh.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomkh.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomkh.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomkh.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23899"}],"version-history":[{"count":1,"href":"https:\/\/telecomkh.info\/index.php?rest_route=\/wp\/v2\/posts\/23899\/revisions"}],"predecessor-version":[{"id":23901,"href":"https:\/\/telecomkh.info\/index.php?rest_route=\/wp\/v2\/posts\/23899\/revisions\/23901"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/telecomkh.info\/index.php?rest_route=\/wp\/v2\/media\/23900"}],"wp:attachment":[{"href":"https:\/\/telecomkh.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomkh.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomkh.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}