{"id":23487,"date":"2025-12-12T15:14:01","date_gmt":"2025-12-12T14:14:01","guid":{"rendered":"https:\/\/telecomkh.info\/?p=23487"},"modified":"2025-12-12T15:14:01","modified_gmt":"2025-12-12T14:14:01","slug":"half-of-customers-say-they-would-switch-telco-providers-for-satellite-services-as-demand-rises-report","status":"publish","type":"post","link":"https:\/\/telecomkh.info\/?p=23487","title":{"rendered":"Half of customers say they would switch telco providers for satellite services as demand rises – report"},"content":{"rendered":"

New Viasat report \u2014 based on a survey of more than 12,000 global smartphone users \u2014 reveals 60% would pay more for direct-to-device satellite services, with nearly half ready to switch providers to access<\/strong><\/p>\n

Viasat, Inc., a global leader in satellite communications, launched a new report revealing that rising demand for direct-to-device (D2D) satellite connectivity could open new revenue streams for Mobile Network Operators (MNOs) \u2014 while posing a significant competitive challenge.
\nThe report \u2013 The Great Connectivity Convergence: NTN in Consumer Mobile \u2013 was conducted by GSMA Intelligence and surveyed more than 12,000 mobile phone users across 12 markets. The report asked customers about satellite services, which complement terrestrial mobile networks to extend network coverage and deliver reliable service in hard-to-reach areas. Together, they enable operators to offer connectivity everywhere. The results revealed that, on average, more than a third of consumers report losing access to basic mobile cellular services at least twice a month.
\nPerhaps as a result, more than 60% of consumers globally are prepared to pay extra for satellite-enabled services on their smartphones. Appetite varies by market, with high-growth regions like India (89%) and Indonesia (82%) more willing to pay than those in more developed economies such as the U.S. (56%) and France (48%).<\/p>\n

Rising demand and revenue potential<\/strong>
\nThis enthusiasm translates into revenue potential for telco providers. On average, globally, consumers who are willing to pay more would be happy to spend 5-7% more on their current phone bill per month. Of all countries surveyed, India presents a particularly compelling case: with an average willingness-to-pay of 9% more on current monthly spend.
\nAccording to the report, despite a lower Average Revenue Per User (ARPU) of $2.35 in India – contrasting with the U.S.’s $45.57 -remains a crucial opportunity for MNOs: when taking into account lager population sizes and higher willingness to pay, lower-ARPU markets represent substantial growth opportunities if commercial strategies are tailored effectively.
\nProviders that do not opt to offer satellite services could face risk of market share erosion. Nearly half (47%) of survey respondents state they would switch to a different operator if outdoor smartphone services in areas outside coverage were included in their subscription.<\/p>\n

\u2018Marketing gap\u2019 could prove a challenge for telcos<\/strong>
\nAwareness of satellite-enabled features, the report shows, seems heavily influenced by regional market conditions. In India, for example, 74% of consumers are aware of these features \u2014 almost 50 points higher than in Japan.
\nIn less economically developed markets, consumers show disproportionately stronger enthusiasm for higher-data-rate applications like web browsing and video calls via satellite. This pattern is reversed in more developed economies, where interest is focused more on messaging and SOS services.
\nAs a result, MNOs could face a \u2018marketing gap\u2019: striking a balance between harnessing excitement without over-promising more data-rich services which are not yet available, especially in emerging markets.
\nAndy Kessler, Vice President Viasat Enterprise, said: \u201cThis data highlights frustration with mobile blackspots and shows that consumers are willing to pay or even switch providers for reliable coverage. This means the industry is reaching an inflection point \u2013 MNOs need to move fast to harness the excitement over satellite services to secure loyalty and generate revenue. This is about more than providing a feature upgrade \u2013 it can be an essential tool for digital inclusion, safety, and economic growth. We\u2019re excited to be forging partnerships within the ecosystem to help make it a reality for millions more users.\u201d
\nTim Hatt, Head of Research & Consulting, GSMA Intelligence, said: \u201cSix in ten say they\u2019re willing to pay extra for D2D services, and nearly half would switch provider to get them, a decisive signal of demand and a clear revenue runway for operators. With satellite services aligned to 3GPP standards and moving from trials to commercial reality, the race is on to deliver D2D at scale, first messaging and voice, then data \u2013 so operators can differentiate on reach, resilience and customer trust.\u201d<\/p>\n

Above, Viasat Carlsbad headquarters \/ image credited to Viasat<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

New Viasat report \u2014 based on a survey of more than 12,000 global smartphone users \u2014 reveals 60% would pay more for direct-to-device satellite services, with nearly half ready to switch providers to access Viasat, Inc., a global leader in satellite communications, launched a new report revealing that rising demand for direct-to-device (D2D) satellite connectivity … <\/p>\n

Continue reading \u00abHalf of customers say they would switch telco providers for satellite services as demand rises – report\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":23488,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[32],"tags":[],"_links":{"self":[{"href":"https:\/\/telecomkh.info\/index.php?rest_route=\/wp\/v2\/posts\/23487"}],"collection":[{"href":"https:\/\/telecomkh.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomkh.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomkh.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomkh.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23487"}],"version-history":[{"count":1,"href":"https:\/\/telecomkh.info\/index.php?rest_route=\/wp\/v2\/posts\/23487\/revisions"}],"predecessor-version":[{"id":23489,"href":"https:\/\/telecomkh.info\/index.php?rest_route=\/wp\/v2\/posts\/23487\/revisions\/23489"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/telecomkh.info\/index.php?rest_route=\/wp\/v2\/media\/23488"}],"wp:attachment":[{"href":"https:\/\/telecomkh.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomkh.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomkh.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}