{"id":22635,"date":"2025-10-01T17:07:07","date_gmt":"2025-10-01T16:07:07","guid":{"rendered":"https:\/\/telecomkh.info\/?p=22635"},"modified":"2025-10-01T17:07:07","modified_gmt":"2025-10-01T16:07:07","slug":"mplify-emerges-as-new-brand-for-mef-reflects-bold-vision-for-the-ai-driven-digital-economy","status":"publish","type":"post","link":"https:\/\/telecomkh.info\/?p=22635","title":{"rendered":"Mplify emerges as new brand for MEF, reflects bold vision for the AI-driven digital economy"},"content":{"rendered":"

With a focus on AI, automation, and cybersecurity, Mplify unites global connectivity leaders to shape the next era of secure, automated, and intelligent services<\/strong><\/p>\n

MEF, a global industry association accelerating enterprise digital transformation, announced it has rebranded as Mplify Alliance, marking the start of a new era defined by scale, openness, and collective impact. The new name reflects the organization\u2019s evolution into a global alliance of enterprises, service providers, cloud providers, data center operators, technology providers, and systems integrators. United by a shared purpose to connect and empower the world, Mplify\u2019s mission is to amplify global network and service innovation, interoperability, and resilience through collaboration, standardization, and certification.<\/p>\n

Why the Change<\/strong>
\nThe transition to Mplify aligns the organization\u2019s identity with its growing role and the expanding diversity of its community. As the market shifts toward cloud-like service consumption, intelligent automation, and AI-optimized networking, Mplify provides a clear, more modern expression of the alliance\u2019s mission and value.<\/p>\n

The rebrand was guided by three strategic goals:
\n\u2022 Expand the organization\u2019s identity\u202fbeyond telecom to include enterprises, service providers, cloud providers, technology providers, data centers, and systems integrators.
\n\u2022 Clarify its purpose: enabling secure, automated, standards-based service delivery.
\n\u2022 To modernize its voice\u202fto attract new contributors and reflect where the market is heading.<\/p>\n

The name Mplify encapsulates the organization\u2019s role in amplifying collaboration, scaling adoption, and driving shared innovation. This evolution reflects both the organization\u2019s legacy and its forward-looking mission.
\n\u201cMplify is built on everything that made MEF successful and designed for what the future demands,\u201d\u202fsaid\u202fNan Chen, CEO of Mplify.\u202f\u201cIn cybersecurity especially, the industry has long been opaque, with every provider claiming to be secure but offering no shared definition or proof. Through standardization and certification, we\u2019re introducing trust and transparency into a space that badly needs both. Mplify gives us the platform and momentum to bring the ecosystem together, educate the market, and define what secure, automated, AI-powered services should look like.\u201d<\/p>\n

What\u2019s Changing and What\u2019s Not<\/strong>
\nWhile the name and identity are new, Mplify builds on more than two decades of leadership as MEF. The organization remains rooted in the same mission: advancing standardized, secure, and automated services through collaboration and certification.
\nMplify continues the foundational work that positioned MEF a defining force in standardizing Carrier Ethernet (CE) with MEF 3.0 CE certified services, and they remain the gold-standard for high-performance, standardized, and increasingly on-demand connectivity, support AI requirements and other advanced use cases.
\nThe organization is driving industry-wide automation with Lifecycle Service Orchestration (LSO) APIs and launching the only certification program for Secure Access Service Edge (SASE) solutions. These pillars remain central as Mplify extends its global reach.
\nAll existing programs, memberships, and initiatives continue under the Mplify brand. Members can expect the same trusted community and technical rigor now with a modern voice, more accessible identity, and expanded opportunities for innovation.
\nThe rebrand comes at a time when cross-industry collaboration and trusted frameworks are more critical than ever.
\n\u201cThe name Mplify captures the momentum the alliance is seeing across the global network ecosystem,\u201d\u202fsaid\u202fDebika Bhattacharya, Mplify Board Chair and Chief Technology Solutions Officer of Verizon Business Group.\u202f\u201cThis evolution isn\u2019t just about a new name \u2014 it\u2019s about creating a more open, inclusive, and action-oriented alliance that brings the entire ecosystem together to define the future of connectivity. AI, automation, and cybersecurity are transforming how services are delivered, and Mplify offers a stronger foundation from which to drive that change.\u201d<\/p>\n

NaaS: The Road Ahead<\/strong>
\nMplify\u2019s rebrand signals a strategic shift toward enabling\u202fNetwork-as-a-Service (NaaS)\u202fat global scale. Defined by standardized, automated, and certifiable service components, NaaS is the foundation for delivering secure, AI-optimized digital experiences across increasingly dynamic, distributed environments.
\nAs demand grows for programmable, on-demand, and multi-cloud services, Mplify is accelerating the frameworks and certifications that make NaaS real. From Lifecycle Service Orchestration (LSO) APIs to Secure Access Service Edge (SASE) certification, the alliance is focused on turning collaboration into scalable, production-ready capability.
\nThis evolution will be on display at the\u202fGlobal NaaS Event (GNE), 10-14 November, where production use cases, AI-powered automation, and new service models will take center stage.<\/p>\n

Above, Nan Chen, CEO of Mplify \/ image credited to Mplify<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

With a focus on AI, automation, and cybersecurity, Mplify unites global connectivity leaders to shape the next era of secure, automated, and intelligent services MEF, a global industry association accelerating enterprise digital transformation, announced it has rebranded as Mplify Alliance, marking the start of a new era defined by scale, openness, and collective impact. The … <\/p>\n

Continue reading \u00abMplify emerges as new brand for MEF, reflects bold vision for the AI-driven digital economy\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":22637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[40],"tags":[],"_links":{"self":[{"href":"https:\/\/telecomkh.info\/index.php?rest_route=\/wp\/v2\/posts\/22635"}],"collection":[{"href":"https:\/\/telecomkh.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomkh.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomkh.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomkh.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22635"}],"version-history":[{"count":1,"href":"https:\/\/telecomkh.info\/index.php?rest_route=\/wp\/v2\/posts\/22635\/revisions"}],"predecessor-version":[{"id":22638,"href":"https:\/\/telecomkh.info\/index.php?rest_route=\/wp\/v2\/posts\/22635\/revisions\/22638"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/telecomkh.info\/index.php?rest_route=\/wp\/v2\/media\/22637"}],"wp:attachment":[{"href":"https:\/\/telecomkh.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomkh.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomkh.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}