{"id":19913,"date":"2025-01-14T15:25:58","date_gmt":"2025-01-14T14:25:58","guid":{"rendered":"https:\/\/telecomkh.info\/?p=19913"},"modified":"2025-01-14T15:25:58","modified_gmt":"2025-01-14T14:25:58","slug":"ibm-study-vehicles-believed-to-be-software-defined-and-ai-powered-by-2035","status":"publish","type":"post","link":"https:\/\/telecomkh.info\/?p=19913","title":{"rendered":"IBM Study: Vehicles believed to be software defined and AI powered by 2035"},"content":{"rendered":"

The IBM Institute for Business Value published its latest ‘Automotive 2035’ study which reveals an industry grappling with an erratic transition away from current products and business models<\/strong><\/p>\n

The study highlights that over the next decade, 80% of new cars will have a powertrain that will be electrified to some extent, according to respondents. The findings also reveal that:<\/p>\n

\u2022 74% of executives surveyed believe that by 2035 vehicles will be software defined and AI powered
\n\u2022 75% of respondents say the software-defined experience will be the core of the brand value
\n\u2022 The auto industry is trying to shift its business model from one-time car sales to a recurring revenue model for digital services and products<\/p>\n

The study is a data-led analysis of automotive and mobility industries developments over the next 10 years and is based on 1230 interviews with senior executives from automotive OEMs, suppliers, and surrounding industries across 9 countries.
\n\u00abThe shift to software-defined vehicles (SDVs) was cited by the majority of industry executives as the key to future brand developments,\u00bb said Jeff Schlageter, Automotive Industry General Manager IBM. \u00abIt is indicated that vehicle value may no longer be limited to initial features and functionality\u2014it would be earned over the life of the vehicle by continuously providing superior customer experiences with new applications and subscription-based services for drivers.\u00bb
\nThe study highlights that the industry is preparing to offer deeper, more personalized user experiences that are enabled by digital capabilities. Currently just 21% of research & development budgets are currently allocated to software and digital developments, but respondents expect this to nearly triple to 58% by 2035.
\nThe research also reveals gridlock at the heart of SDV developments. The traditional approach to vehicle architecture\u2014where software for a single domain (such as brakes) is delivered separately from another domain (such as airbags) through individual electronic control units (ECUs)\u2014is no longer sustainable for the SDV era.
\nTo reach a future where cars are truly digital products, automakers need a sweeping overhaul of current electrical and software architectures. The technical challenge of separating software and hardware layer is seen as the top challenge. 77% of the senior executives say they are facing a lack of software development tools and methodologies. Of equal concern, 74% of respondents say a strong mechanical-driven culture is making it difficult to switch to a software-driven product development.
\nJeff Schlageter added, \u00abBy harnessing the power of cloud combined with AI, automakers can explore new ideas, test different software configurations, and gather valuable insights to inform the development of innovative SDV features. Using AI to analyze vast volumes of data, identify patterns, and make predictions, automakers can accelerate SDV enhancements and create personalized experiences for customers.\u00bb
\nIBM’s ‘Automotive 2035’ study represents the 4th edition of the automotive industry longitudinal study which started with ‘Automotive 2020’ published in August 2008.<\/p>\n

Study Methodology<\/strong>
\nThe IBM Institute for Business Value (IBM IBV), in cooperation with Oxford Economics, surveyed 1,230 C-level automotive executives in nine countries in Q3 2024. 40% of the sample represented automotive OEM and EV companies, 40% auto suppliers, and 20% ecosystem players. Participants were asked a range of questions in various formats. They were asked about their organization’s expectations, results, concerns, and barriers for transition to software-defined, electrified future.<\/p>\n

Above, image credited to IBM<\/em><\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The IBM Institute for Business Value published its latest ‘Automotive 2035’ study which reveals an industry grappling with an erratic transition away from current products and business models The study highlights that over the next decade, 80% of new cars will have a powertrain that will be electrified to some extent, according to respondents. The … <\/p>\n

Continue reading \u00abIBM Study: Vehicles believed to be software defined and AI powered by 2035\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":19914,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[67],"tags":[],"_links":{"self":[{"href":"https:\/\/telecomkh.info\/index.php?rest_route=\/wp\/v2\/posts\/19913"}],"collection":[{"href":"https:\/\/telecomkh.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomkh.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomkh.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomkh.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19913"}],"version-history":[{"count":1,"href":"https:\/\/telecomkh.info\/index.php?rest_route=\/wp\/v2\/posts\/19913\/revisions"}],"predecessor-version":[{"id":19915,"href":"https:\/\/telecomkh.info\/index.php?rest_route=\/wp\/v2\/posts\/19913\/revisions\/19915"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/telecomkh.info\/index.php?rest_route=\/wp\/v2\/media\/19914"}],"wp:attachment":[{"href":"https:\/\/telecomkh.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomkh.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomkh.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}