{"id":14597,"date":"2023-11-29T10:15:16","date_gmt":"2023-11-29T09:15:16","guid":{"rendered":"https:\/\/telecomkh.info\/?p=14597"},"modified":"2023-11-29T10:15:16","modified_gmt":"2023-11-29T09:15:16","slug":"tide-turning-in-europes-smartphone-market-despite-6-shipment-decline-in-q3","status":"publish","type":"post","link":"https:\/\/telecomkh.info\/?p=14597","title":{"rendered":"Tide turning in Europe\u2019s smartphone market despite 6% shipment decline in Q3"},"content":{"rendered":"

Canalys\u2019 latest research shows that European smartphone shipments (excluding Russia) fell by 6% year on year to 32 million in Q3 2023<\/strong><\/p>\n

Though Q3 marked the tenth consecutive quarter of annual decline, there are signs of increasing demand as we near 2024. In the vendor ranking table, Samsung held onto first place with a 35% market share, despite its shipments falling 6% year on year. Apple took second place with a 22% share and a decline of 13%, partially offset by the strong performance of the iPhone 15.
\n\u201cThe challenging demand environment particularly affected Apple and Samsung in Q3, despite their product launches,\u201d said Runar Bj\u00f8rhovde, Analyst at Canalys. \u201cIn Apple\u2019s case, its decline was primarily due to a rapid drop in shipments of older models compared with Q3 2022. This decline was partly to prevent overstocking of the iPhone 14 and earlier models, which must be phased out by the end of 2024 to align with the European Commission\u2019s USB-C directive. In contrast, the iPhone 15 had a robust start, growing its launch quarter shipments by 59% compared with the iPhone 14. Reduced launch prices across the region supported its performance. Samsung\u2019s decline was because of its low-end A series, which the company has deprioritized due to revenue and profitability targets. This step drove Samsung to its highest-ever quarterly ASP in Europe, strongly supported by 38% annual growth in its foldable shipments alongside robust mid-range A series and S series performance. Overall, Samsung and Apple\u2019s performances show resilient demand for the latest premium devices, even as the high-end segment has started to shrink.\u201d<\/p>\n

Xiaomi, Motorola and TCL have a good quarter<\/strong>
\n\u201cBehind the top two, the market situation has started to improve as most vendors grew sequentially in Q3,\u201d said Brandon Gurney, Research Analyst at Canalys. \u201cDemand is still limited in the low-to-mid-range, but Samsung\u2019s shift away from the low end has created opportunities for vendors. Xiaomi finished third on the ranking table with flat annual growth, an improvement after six consecutive quarters of decline. This was thanks to strong growth in Central and Eastern Europe with the Redmi and Redmi Note 12 models. Motorola continued its progress in Europe and grew its shipments 30% year on year to reach its best quarterly performance as a part of Lenovo.\u201d TCL rounded out the top five, growing 5% year on year to 0.8 million units.<\/p>\n

Smartphone market set to grow in 2024<\/strong>
\n\u201cThough full-year 2023 will deliver the lowest number of smartphone shipments in over a decade, there are signs of the market improving as we near 2024,\u201d said Bj\u00f8rhovde. \u201cCanalys predicts the market will grow by 4% in 2024. A refresh cycle of mid-range devices bought in 2020 and 2021 should provide an opportunity for vendors in the first half of the year. The rest of this year remains important for vendors seeking to redeem their performance in 2023, start 2024 with positive momentum and clear out channel inventory ahead of new product launches in the first half of 2024. Given consumers\u2019 caution in spending this year, vendors are hoping for an emergence of buyers who have delayed purchases for enticing deals and promotions during the holiday shopping season. Still, profitability is key to all players, and consumers should consequently be aware of occasional fake discounting amid intense price and discount competition.\u201d<\/p>\n

Above, image credited to Canalys<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Canalys\u2019 latest research shows that European smartphone shipments (excluding Russia) fell by 6% year on year to 32 million in Q3 2023 Though Q3 marked the tenth consecutive quarter of annual decline, there are signs of increasing demand as we near 2024. In the vendor ranking table, Samsung held onto first place with a 35% … <\/p>\n

Continue reading \u00abTide turning in Europe\u2019s smartphone market despite 6% shipment decline in Q3\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":14598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[32],"tags":[],"_links":{"self":[{"href":"https:\/\/telecomkh.info\/index.php?rest_route=\/wp\/v2\/posts\/14597"}],"collection":[{"href":"https:\/\/telecomkh.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomkh.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomkh.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomkh.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14597"}],"version-history":[{"count":1,"href":"https:\/\/telecomkh.info\/index.php?rest_route=\/wp\/v2\/posts\/14597\/revisions"}],"predecessor-version":[{"id":14599,"href":"https:\/\/telecomkh.info\/index.php?rest_route=\/wp\/v2\/posts\/14597\/revisions\/14599"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/telecomkh.info\/index.php?rest_route=\/wp\/v2\/media\/14598"}],"wp:attachment":[{"href":"https:\/\/telecomkh.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomkh.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomkh.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}